Rogers Diffusion and Adoption Research Essay - 1560 Words

Rogers Diffusion and Adoption Research Why do technology initiatives fail despite their promises and boundless possibilities? From integrating technology in education to introducing technological innovation in agriculture, users acceptance presents a complex set of challenges to innovation diffusion. According to Everett Rogers, one reason why there is so much interest in the diffusion of innovations is because getting a new idea adopted, even when it has obvious advantages, is very difficult (Rogers, 1995, p. 1). In the instructional technology field, the rapid advances in information technology urges on the educational reform. This reform created a need for more research in the educational application of†¦show more content†¦We will define terminology and discuss the different components associated with the adoption and diffusion theory. The main concern of the innovation diffusion research is how innovations are adopted and why innovations are adopted at different rates. Rogers (1995) states there are four main elements of diffusion - innovation, time, communication, and social system. Derives from the four main elements, Rogers defines diffusion as the process by which an innovation is communicated through certain channels over time among the members of a social system (Rogers, 1995, p. 5). The descriptions of the four elements in diffusion are as follow: Innovation According to Rogers (1995), an innovation is an idea, practice, or object that isperceived as new by an individual or other unit of adoption (p. 11). Five characteristics of innovations are identified and they help explain the differences in adoption rates (Rogers, 1995). Characteristics of innovations Relative advantage - potential adopters need to see an advantage for adopting the innovation. Compatibility - innovations need to fit in with potential adopters current practices and values. Complexity - innovations ease of use will lead to more rapid adoption. Trialability - potential adopters want the availability of testing before adopting. Observability - potential adopters want to see observable results of an innovation. Time Time relates to the speed withShow MoreRelatedUnderstanding Nursing Practices: An Assignment1480 Words   |  6 PagesUnderstanding Nursing Understanding Nursing A: Von Bertalaniffy. (1969). General System Theory: Foundations, Development, Applications (Revised Edition). George Braziller Inc. 0807604534. Everett M. Rogers: (1997). Diffusion of Innovations Theory. HYPERLINK http://www.tcw.utwente.nl/theorieenoverzicht/Theory clusters/Communication and Information http://www.tcw.utwente.nl/theorieenoverzicht/Theory clusters/Communication and Information Technology B: Drack, Manfred. (2007). On the Making ofRead MoreDiffusion of Innovations and Compatibility1519 Words   |  7 Pagesâ€Å"Theoretical and empirical research in technology acceptance, while acknowledging the importance of individual beliefs about the compatibility of a technology, has produced equivocal results† (Karahanna et al, 2006, p. 781). This study denotes the importance of integrating the compatibility construct within technology acceptance models as well as its confounding results in doing so. Rogers (1962) was the first one to introduce and define the term compatibility in his Innovation Diffusion Theory. â€Å"CompatibilityRead MoreEssay about Adoption and Diffusion2085 Words   |  9 PagesAdoption and Diffusion The emergence of the basic paradigm for early diffusion research [was] created by two rural sociologists at Iowa State University, Bryce Ryan and Neal C. Gross and gained recognition when they published the results of their hybrid corn study(Valente and Rogers, 1995, paragraph 1 ) in 1943. Post World War II agriculture experienced a boom in technological innovation and as a result†¦U.S. farms became business enterprises rather than family-subsistence units†¦concernedRead MoreTransformational Leadership And Transformational Leaders1345 Words   |  6 PagesThis leads to the question of the current study: â€Å"What does the literature have to say about adoption of the innovation and transformational leadership?† The purpose of the current study is to conduct a rapid assessment of the innovation literature to explore the extent to which transformational leadership influences diffusion and adoption of innovation and to provide several topics for future research. The transformational school of leadership was discussed in detail by Burns in his seminal workRead MoreKenya Health Workforce Information System1667 Words   |  7 Pagesofficer, medical service and laboratory officer. Besides, KHWIS expanded also to collect health workforce data in private sectors (Kenya Health Workforce, 2010; National Academies, 2011; Emory School of Nursing, 2010). As shown in Figure 4, recent research illustrated the example data elements that are captured for deploying health workers in the public sector (Ipublic Health, 2013). Figure 4: the lists of the workers’ data elements Source: Ipublic Health, 2013, p.14 KHWIS connected to supplyRead MoreThe Field Of Mental Health2789 Words   |  12 Pagesdifficulty arises due to lacking consensus as to what constitutes â€Å"evidence† within the field. For example, the Division 12 Task Force (Lonigan et al., 1995) distinguished efficacy, the internal validity of outcome research, from effectiveness, the external validity of outcome research findings. ESTs are further categorized as probably efficacious and well-established (Chambless et al., 1998; Chambelss Hollon, 1998). Alternatively, the Substance Abuse and Mental Health Services (SAMHSA) categorizesRead MoreThe Factors That Influence The Adoption Of New Technologies2542 Words   |  11 PagesChapter 2 (Literature Review) Research Question: Understanding the factors that influence the adoption of new technologies in organisations: A Case Study of Wearable Technology Sub- Research Questions: To what extent are employee attitudes a contributing factor of new technology adoptions within organisations? What are the main factors that influence technology adoption in an organisation? Does wearable technology have a sustainable future within organisations? Research Objectives: This dissertationRead MoreAnalysis Of The Book Who Moved My Cheese 955 Words   |  4 Pagesthere was a need to change and adapted quickly. Sniff and Scurry notice the cheese was dwindling down so they were mentally prepared for it. According to Rogers (2003), there are common patterns of individuals’ behavioral responses to change can facilitate an effective change. Rogers (2003) described eight different groups in change adoption and some of them are: †¢ Innovators, who thrive on change, which may be disruptive to unit stability. †¢ Early adopters, who are respected by peers and soughtRead MoreEmr Concerns Are Plaguing The Health Care Industry Today1416 Words   |  6 Pagesthe various approaches to improving patient safety requires changes that are cultural and systemic in nature. The greatest challenge to hospitals using an EMR system is the expense of the new system, and the challenge nurses face with technology adoption in usage of EMR and protection of records. Even though spending depends on both the hospital size and the technologies were chosen, implementation and installation of a Health Information Technology system, which includes EMR, are often multi-yearRead MoreThe Human Resource Management System Essay1392 Words   |  6 Pagesrelevant corporate information as well. (Kovach) (Kashive) Roger’s ‘Diffusion of Innovation’ theory in its simplest terms just embraces the notion that an original innovation can be later widely adopted and then loses its status of being ‘new’ and is then viewed as mainstream or ‘standard’ instead of innovative (Rogers). Using Rogers ‘Diffusion of Innovation’ Theory, initial adoption is contingent on five specific attributes (Rogers): 1. Relative advantage — is the degree to which an innovation is